What is Amazon Seller Fulfilled Prime?

Amazon Seller Fulfilled Prime (SFP) is a fulfillment program offered by Amazon that allows third-party sellers to deliver their products directly to customers while still benefiting from the Prime badge—a hallmark of trust and speed for Amazon customers. By participating in SFP, sellers can fulfill Prime orders from their own warehouses, offering one- or two-day shipping without utilizing Amazon’s Fulfillment by Amazon (FBA) service. This enables sellers to maintain control over their inventory and shipping processes while providing an excellent customer experience that aligns with Amazon’s strict Prime delivery standards. You can learn more about Amazon seller fulfilled prime here.

Key Features of Seller Fulfilled Prime

• Prime Badge: As an SFP seller, you can list your eligible products with the Prime logo, making them more attractive to customers.
• Fast Shipping: You are responsible for shipping orders directly to customers, allowing options for expedited one- or two-day delivery.
• Flexible Inventory Management: Sellers have more control over inventory, allowing for customized stock levels and product availability.
• Direct Customer Interaction: The SFP program allows for direct communication between the seller and customer, enabling personalized service.
• Custom Shipping Methods: Sellers can choose their own carriers and shipping methods, which can optimize costs and delivery times.

How SFP Differs from FBA and MFN

To fully appreciate the advantages of Seller Fulfilled Prime, it’s crucial to explore how it differentiates from other fulfillment methods like Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN). FBA is a program where sellers send their products to Amazon’s fulfillment centers. Amazon handles storage, shipping, and customer service, allowing sellers to leverage Amazon’s logistics capabilities but forfeiting some control over their fulfillment process.

In contrast, the Merchant Fulfilled Network allows sellers to ship orders themselves without the Prime badge, limiting their visibility and competitiveness. SFP, therefore, stands as a middle ground where sellers maintain more control over shipping while still providing the coveted Prime delivery capability to their customers. This allows for a unique advantage in the marketplace, ensuring sellers retain brand integrity and delivery flexibility.